Why video is valuable to Discovery's social media strategy
On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at Discovery Communications. (Full...
View ArticleHow USA TODAY balances journalistic values with its social media policy
Michelle Kessler, social media editor for USA TODAY, spoke with SmartBrief editor Jesse Stanchak at BlogWell, which was presented early May by SocialMedia.org in Washington, D.C. Kessler talked about...
View ArticleAndy's Answers: How the IRS launched its social media program
If you think you have a lot to overcome in terms of getting off the ground in social media and engaging in conversations about your brand, imagine working in communications at the Internal Revenue...
View ArticleAndy's Answers: How Intel is scaling its social listening and engagement program
Intel’s primary focus throughout the rest of this year and into 2012 is to scale social media globally. At a company with 80,000 employees, spanning dozens of languages and cultures, this requires a...
View ArticleAndy's Answers: How InterContinental Hotels' fan community is guiding its...
Fan feedback can be a powerful thing. But when you’re the size of InterContinental Hotels Group, with nine brands operating in 100 countries and serving more than 130 million guests annually, the...
View ArticleAndy's Answers: How Deluxe used a social project to reposition its brand
Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working to become a brand known for products and services that help small businesses...
View ArticleAndy’s Answers: How Farmers Insurance helps agents use Facebook to drive ROI
At Farmers Insurance, agents are seen as its competitive advantage. Agents get know policyholders, create relationships with them and are there in times of need. Farmers’ Ryon Harms was tasked with...
View ArticleAndy’s Answers: How Verizon is using a customer community to make better...
When you make it easy for fans and customers to share ideas, you immediately increase sources of innovation. Brands such as Starbucks and Dell have shown the power of a community of fans sharing ideas,...
View ArticleAndy’s Answers: How Mattel kept Barbie’s presidential buzz going after the...
Mattel had a clever, timely and inspirational campaign when it put Barbie in for the presidential race. The brand set up news conferences, sponsored events for the White House Project and got the...
View ArticleAndy’s Answers: How Wendy’s uses social listening to make better business...
According to Brandon Rhoten, social listening has helped Wendy’s accomplish things it never would have done 15 years ago. He says the company has made the kind of decisions that would have given its...
View ArticleAndy’s Answers: How AT&T gets their employees involved in sharing social content
If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging...
View ArticleAndy’s Answers: How (and why) to make a habit of disclosure in social media
Since the FTC updated their social media guidelines last year, a lot of social marketers have a lot of questions about staying legal. The bottom line: It all comes down to proper disclosure. In his...
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